Ratlam · Madhya Pradesh
A snack named
after a city.
रतलामी सेव · लौंग और लसन
Clove-heavy, garlic-heavy, fried thin and never sweetened. We make two varieties on one recipe in the city the recipe is named for — and ship them the week they are fried.
Made in Ratlam, M.P. FSSAI 21426810000131 No MSG · No preservatives
The range
Two varieties.
One recipe. One city.
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Up to 24% off
Laung
Premium Ratlami Laung Sev
रतलामी लौंग सेव
Crispy, bold, and irresistibly flavorful - our Premium Ratlami Laung Sev brings you the true taste of Ratlam. Infused with real laung (clove) and traditional spices, this crunchy snack is your perfect companion for chai time, chaat, and anytime munching.
Spice 8/10
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Up to 24% off
Lasan
Ratlami Lasan Sev
रतलामी लसन सेव
Freshly made in Ratlam, MP - crunchy Lasan Sev loaded with real garlic and traditional spices. No preservatives, no artificial flavours. A bold, authentic taste that Ratlam has been famous for generations. Available in 200g, 500g, and 1kg pouches.
Spice 8/10
Mixture
Ratlami Mixture
A blend of sev, boondi and whole spice. The third of the range.
In production
The difference, on the record
Why Ratlami sev
is not just sev.
Every sev is besan and oil. What Ratlam changed is the spice going into the dough rather than onto the finished strand — which is why the flavour survives a month in the pouch.
Read the long version| Attribute | Ratlami | Ordinary sev |
|---|---|---|
| Spice | Ground into the dough before extruding | Dusted on after frying |
| Signature | Clove, or raw pounded garlic | Chilli and salt |
| Strand | Thin, hard-fried, snaps | Thick, soft, bends |
| Sweetness | None | Often present |
| Keeps | Aroma holds ~60 days | Flattens in 2 weeks |
| Origin | Ratlam, Madhya Pradesh | Anywhere |
Our roots
Ratlam is 200 km of Malwa and one very specific sev.
The palace arcade on our pouch is Ratlam's. The clove in the dough is why the city's sev travels in every suitcase leaving it. We are a family kitchen putting that on a website rather than a railway platform.
Read our rootsGifting
Send Ratlam,
not a hamper.
Both varieties in one box, sealed the week they are fried, with a hand-written card. Built for Diwali; available all year.
In their words
The Laung Sev has that exact bold Ratlami flavour — fully spicy with a hint of clove. Reminded me of the snacks I used to bring back from Ratlam. Super crunchy and fresh.
Yeh Lasan Sev seriously next level hai! Garlic ka taste bilkul strong aur authentic hai, aur bilkul oily bhi nahi lagta. Ek baar start karo toh rukna mushkil hai.